Many Real Estate Agents use open houses as a marketing tool for selling houses.There are two types of open houses:a broker's open house and a general open house.A broker's open house is when a broker or listing agent will send an open invitation to every local Brokerage firm, inviting other agents and brokers to preview the home for their clients.A general open house is usually held on Saturdays and Sundays.Anyone can come to the home and look at it.Although the odds are that a buyer will not come from an open house, it is a great way to get exposure.

There are many ways to advertise for an open house.Unless the home is for sale by owner, the listing agent will handle any type of advertising.Weekend real estate sections of local newspaper are a great source of advertising.The ad should include the following information:

• address with directions
• time of open house
• asking price
• brief description

Another great source of marketing an open house is a large "for sale" and "open house" sign in the front yard.Word of mouth from drive-bys and neighbors could bring some traffic.

On the day of the open house, an agent should have a listing sheet that gives specific details of the Property.Most buyers keep these sheets to compare and contrast homes they are interested in.The listing sheets should disclose:

• price
• number of bedrooms and bathrooms
• square footage
• lot size
• year built
• added amenities
• color photograph

An open house could be a great way to market your home and get the specific information about your Property out.Talk to your agent about the benefits of having an open house.